Campaign project: message creation | COM 318 | Indiana University-Purdue University at Indianapolis


Campaign Project: Message Creation (10 points)

This is the third and final portion of your Campaign Project in COM 318 Principles of Persuasion. You will now implement your campaign strategy and create your persuasive messages.

You will need to finalize your issue, audience, and strategy. (You completed most of this work during the first two portions of the Campaign Project.) You’ll then need to create the materials needed to run your persuasive campaign. This will include creating the actual persuasive messages and the proposed modes of dispersion. Be creative in how you decide to craft and display your messages!

You may create a campaign using any communication-based strategies we’ve discussed this semester. Your campaign could culminate in a persuasive advertisement about your issue, a social media-driven persuasive effort, a website explaining and persuading about the issue, door-to-door persuasive communication strategies, interpersonal persuasion, and many other options. Select the type of communication you’d like to engage in that you think would be most effective for your issue, audience, and intended persuasive outcome. Then create the messages and decide how you’ll deliver those messages.

Your final campaign messages could be displayed in a number of formats. You could create a website (e.g., using Wix or WordPress). You could create an advertisement (e.g., post it on YouTube). You could create a pamphlet or flyer (e.g., using Publisher or PowerPoint). Whatever format you choose, it must be clear what your issue is, who your audience is, and how you’re trying to persuade them. You must submit your project in the appropriate dropbox on Brightspace.

Be sure to read the attached document to see the full rubric for this assignment.


  • Finalize your campaign strategy
  • Create the messages for your persuasive campaign
  • Have the campaign ready to run and illustrate how to implement it
  • Display your campaign message in an appropriate format
  • Create a persuasive message and design that looks professional


  • Friday, December 4 at 11:30 p.m. ET
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