INSTRUCTIONS: Using AT LEAST 300 words per response (not including your reference list), respond to the following questions using the ATTEND, READ, and Scholarly sources as references.
1Compare and contrast the three hierarchies of attitudes. Explain how levels of commitment to an attitude influence the likelihood that it will become part of the way we think about a product in the long term.
2Explain the principle of cognitive consistency and the theory of cognitive dissonance. Discuss a time when the principle of cognitive consistency has occurred in one of your purchase decisions. Provide an example of a time when one of your purchases has resulted in cognitive dissonance. What did you do to reduce the dissonance?
3Discuss the concept of opinion leadership. How do opinion leaders make themselves known on the Internet? What is their impact? Discuss.
4Read the NEVER STAY HERE! THE POWER OF NEGATIVE ONLINE REVIEWS Case Study at the end of Chapter 11. How accurate are the reviews found on sites like Yelp or Trip Advisor and how comfortable should consumers be in letting the reviews of others influence where and how they travel and stay? If you were a hotel owner, what steps should you take to address a negative online review? Find an actual example of a hotel that has done a good job responding to a negative review. Discuss how they handled the situation. Please place intext citations APA and cite articles with 2 sources
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.